Jethwaney, Jaishri <br/><br/>
Advertising Management 

 - 2nd ed. 
 - New Delhi  Oxford University Press  2012 
 - 651 p. 
<br/><br/><label>ISBN: </label>9780198074120 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising; Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  JET-A