TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - Namakumari, S.
TI  - Marketing Management: Indian context and global perspective
SN  - 9781259026416
U1  - 658.8  RAM-M 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education
ER  -