Kotler, Philip <br/><br/>
Marketing Management 

 - 15th ed. 
 - New Delhi  Pearson  2017 
 - 756 p. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT-M