Heath, Chip <br/><br/>
Made to stick: Why some ideas take hold and others come unstuck 

 - London  Arrow Books  2008 
 - 323 p. 
<br/><br/><label>ISBN: </label>9780099505693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology; Contagion (Social psychology); Context effect (Social psychology)
<br/><br/><label>Dewey Class. No.: </label>302.13  HEA-M