TY  - BOOK
AU  - Heath, Chip
TI  - Made to stick: Why some ideas take hold and others come unstuck
SN  - 9780099505693
U1  - 302.13  HEA-M 
PY  - 2008///
CY  - London
PB  - Arrow Books
KW  - Social psychology; Contagion (Social psychology); Context effect (Social psychology)
ER  -