Malhotra, Naresh K. <br/><br/>
Marketing research 

 - 6th ed. 
 - New Delhi  Pearson's  2013 
 - 948 p. 
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  MAL-M