Business Analytics: Applications to consumer marketing 

 - Chennai  McGraw Hil Education (India) Private Limited  2015 
 - 716 p. 
<br/><br/><label>ISBN: </label>9789351341598 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Statistical methods
<br/><br/><label>Dewey Class. No.: </label>658.4038 KUR-B