Moriarty, Sandra <br/><br/>
Advertising & IMC: Principles and Practice 

 - 10th ed. 
 - Noida  Perason's  2016 
 - 669 p. 
<br/><br/><label>ISBN: </label>9789332574144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  MOR-A