Walker, Orville C. <br/><br/>
Marketing strategy: Planning and Implementation 

 - 3rd ed. 
 - New Delhi  Tata Mc Graw Hill Education  2001 
 - 393 p. 
<br/><br/><label>ISBN: </label>9780070435551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8  WAL-M