TY  - BOOK
AU  - Walker, Orville C.
AU  - Boyd, Harper W.; Larreche, Jean-Claude
TI  - Marketing strategy: Planning and Implementation
SN  - 9780070435551
U1  - 658.8  WAL-M 
PY  - 2001///
CY  - New Delhi
PB  - Tata Mc Graw Hill Education
KW  - Marketing; Strategic planning
ER  -