Dutta, Kirti <br/><br/>
Integrated marketing communications 

 - New Delhi  Oxford University Press  2018 
 - 489 p. 
<br/><br/><label>ISBN: </label>9780199464852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  DUT-I