Shah, Kruti <br/><br/>
Advertising and integrated marketing communications 

 - Chennai  Mc Graw Hill Education  2017 
 - 889 p. 
<br/><br/><label>ISBN: </label>9781259026058 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising; Marketing Communication
<br/><br/><label>Dewey Class. No.: </label>659.1  SHA-A