Hawkins, Del l. <br/><br/>
Consumer behavior: Building marketing strategy 

 - 11th ed. 
 - New Delhi  Tata McGraw-Hill Publishing  2011 
 - 866 p. 
<br/><br/><label>ISBN: </label>9780070682160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer markets-United States; Consumer behaviour-United States; Market surveys-United States
<br/><br/><label>Dewey Class. No.: </label>658.8342  HAW-C