Boyd, Harper W. <br/><br/>
Marketing Research: Text and Cases 

 - 5th ed. 
 - Georgetown, Ontario  Richard D. irwin INC.  1981 
 - 693 p. 
<br/><br/><label>ISBN: </label>0256025304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  BOY-M