TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Peteraf, Margaret A.; Gamble, John E.; Strickland III, A. J.; Jain, Arun K.
TI  - Crafting and executing strategy: the Quest for Competitive Advantage: Concept & Cases
SN  - 9789339204082
U1  - 658.4012  THO-C 
PY  - 2014///
CY  - Chennai
PB  - Mc Graw Hill Education
KW  - Strategy
ER  -