Zikmund, William G. <br/><br/>
Customer relationship management: Integrating Marketing Strategy and Information Technology 

 - New Delhi  Wiley  2012 
 - 179 p. 
<br/><br/><label>ISBN: </label>9788126528059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship Management; Marketing; Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.812  ZIK-C