TY  - BOOK
AU  - Zikmund, William G.
AU  - McLeod, Jr, Raymond; Gilbert, Faye W.
TI  - Customer relationship management: Integrating Marketing Strategy and Information Technology
SN  - 9788126528059
U1  - 658.812  ZIK-C 
PY  - 2012///
CY  - New Delhi
PB  - Wiley
KW  - Customer relationship Management; Marketing; Consumer behaviour
ER  -