TY  - GEN
AU  - Hollensen, Svend
AU  - Banerjee, Madhumita
TI  - Global Marketing: With a Special Indian focus
SN  - 9788131728147
U1  - 658.848 HOL-G 
PY  - 2022///
CY  - Noida
PB  - Pearson's Education
KW  - Global marketing
ER  -