TY  - GEN
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo; Gremler, Dwayne D.; Pandit, Ajay
TI  - Services Marketing: Integrating customer focus across the firm
SN  - 9789353160777
U1  - 658.809 ZEI-S 
PY  - 2022///
CY  - Chennai
PB  - McGraw Hill Education
KW  - Services Industries-Marketing-India; Services Industries-Management; Customer Services-Marketing
ER  -