Zeithaml, Valarie A. <br/><br/>
Services Marketing: Integrating Customer Focus across the firm 

 - 3rd ed. 
 - New Delhi  Tata McGraw-Hill Publishing Company Limited  2005 
 - 668 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780070530423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Industries-Marketing-India<br/>Services Industries-Management<br/>Customer Services-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.809 ZEI-S