TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
TI  - Services Marketing: Integrating Customer Focus across the firm
SN  - 9780070530423
U1  - 658.809 ZEI-S 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Services Industries-Marketing-India
KW  - Services Industries-Management
KW  - Customer Services-Marketing
N1  - Includes index
ER  -