TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Gremler, Dwayne D.
AU  - Bitner, Mary Jo
AU  - Pandit, Ajay
TI  - Services Marketing: Integrated customer focus across the firm
SN  - 9780070660076
U1  - 658.809 ZEI-S 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education Pvt. Ltd.
KW  - Service Marketing
N1  - Includes index
ER  -