Kotler, Philip <br/><br/>
Marketing Management 

 - 16th ed. 
 - Noida  Pearson India Education  2022 
 - 596p. 
<br/><br/> Includes index and bibliographical references 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT-M