Mothersbaugh, David L. <br/><br/>
Consumer Behavior: Building Marketing Strategy 

 - 14th ed. 
 - Chennai  McGraw Hill  2022 
 - 753p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789355321503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Consumer markets-India<br/>Consumer research
<br/><br/><label>Dewey Class. No.: </label>658.8342 MOT-C