TY  - GEN
AU  - Mothersbaugh, David L.
AU  - Hawkins, Del I.
AU  - Kleiser, Susan Bardi
AU  - Mookerjee, Amit
TI  - Consumer Behavior: Building Marketing Strategy
SN  - 9789355321503
U1  - 658.8342 MOT-C 
PY  - 2022///
CY  - Chennai
PB  - McGraw Hill
KW  - Consumer behaviour
KW  - Consumer markets-India
KW  - Consumer research
N1  - Includes bibliographical references and index
ER  -