Kumar, Ramesh S. Advertising, Brands and Consumer Behaviour: The Indian Context / S. Ramesh Kumar and Anup Krishnamurthy - New Delhi Sage 2020 - I.7p. ISBN: 9789353883928 Subjects--Topical Terms: Advertising-IndiaBrands and branding-IndiaConsumer Behaviour-India Dewey Class. No.: 659.1 KUM-A