Kleppner, Otto <br/><br/>
Adverting Procedure/ 
Otto Kleppner 
 - 5th ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall, Inc.  1966 
 - 617p. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 KLE-A