Sheth, Jagdish N. <br/><br/>
marketing Theory:  Evolution and Evaluation of Schools of Marketing Thought/ 
Jagdish N. Sheth, Atul Parvatiyar and Can Uslay 
 - Wiley  New Delhi  2022 
 - 264p. 
<br/><br/><label>ISBN: </label>9789354641206 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 SHM