TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Parvatiyar, Atul
AU  - Uslay, Can
TI  - marketing Theory: Evolution and Evaluation of Schools of Marketing Thought
SN  - 9789354641206
U1  - 658.8 SHM 
PY  - 2022///
CY  - Wiley
PB  - New Delhi
KW  - Marketing
ER  -