TY  - BOOK
AU  - Kotabe, Masaaki
AU  - Helsen, Kristiaan 
AU  - Maheshwari, Prateek
TI  - International Marketing: An Indian Adaptation
SN  - 9789354243370
U1  - 658.848 KOT-I 
PY  - 2021///
CY  - New Delhi
PB  - Wiley
KW  - International marketing
ER  -