Kellogg on marketing / 
edited by Alexander Chernev and Philip Kotler. 
 - Third edition. 
 - 1 online resource 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781119906254 9781119906261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8