TY  - BOOK
AU  - Chernev,Alexander
AU  - Kotler,Philip
TI  - Kellogg on marketing
SN  - 9781119906254
U1  - 658.8 
PY  - 2023///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Marketing
N1  - Includes index
ER  -