Witz, Jochen <br/><br/>
Services Marketing:  People, Technology & Strategy/ 
Jochen Wirtz and Christopher Lovelock 
 - 9th ed. 
 - New Delhi  World Scientific   2023 
 - 665p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781944660598 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.809 WIR-S