TY  - BOOK
AU  - Witz, Jochen
AU  - Lovelock, Christopher
TI  - Services Marketing: People, Technology & Strategy
SN  - 9781944660598
U1  - 658.809 WIR-S 
PY  - 2023///
CY  - New Delhi
PB  - World Scientific 
KW  - Service Marketing
N1  - Includes index
ER  -