Keller, Kevin Lane <br/><br/>
Strategic Brand Management:  Building, Measuring, and Managing Brand Equity/ 
Kevin Lane Keller et. al. 
 - 5th ed. 
 - Noida  Pearson's  2022 
 - 642p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL-S