TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Swaminathan, Vanitha
AU  - Parameswaran, Ambi MG
AU  - Jacob, Isaac C.
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity
SN  - 978353946135
U1  - 658.827 KEL-S 
PY  - 2022///
CY  - Noida
PB  - Pearson's
KW  - Brand Management
N1  - Includes index
ER  -