Belch, George E. <br/><br/>
Advertising and Promotion:  an Integrated Marketing Communications Perspectives/ 
George E. Belch, Michael and Keyoor Purani 
 - 12th ed. 
 - New Delhi  McGraw Hill  2023 
 - E.29p. 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing Communication
<br/><br/><label>Dewey Class. No.: </label>659.1  BEL-A