TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and Promotion: an Integrated Marketing Communications Perspectives
SN  - 9789354600807
U1  - 659.1  BEL-A 
PY  - 2023///
CY  - New Delhi
PB  - McGraw Hill
KW  - Advertising
KW  - Marketing Communication
ER  -