Rai, Alok Kumar <br/><br/>
Customer relationship management:   concepts and cases/ 
Alok Kumar Rai 
 - 2nd ed. 
 - New Delhi  PHI Learning Pvt. Ltd.  2013 
 - 501 p. 
<br/><br/><label>ISBN: </label>9788120346956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management
<br/><br/><label>Dewey Class. No.: </label>658.812  RAI-C