Srinivasan, R. <br/><br/>
Services marketing:  Text and cases/ 
R. Srinivasan 
 - New Delhi  Pearson Education  2023 
 - 283p. 
<br/><br/><label>ISBN: </label>9788120350342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  SRI-S