Moriarty, Sandra <br/><br/>
Advertising & IMC:  Principles and Practice/ 
Sandra Moriarty. et. al. 
 - 11th ed. 
 - Noida  Perason's  2023 
 - 664p. 
<br/><br/><label>ISBN: </label>9789390394937 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  MOR-A