Cateora, Philip R. <br/><br/>
International Marketing/ 
Phihip R. Caterira et. al. 
 - 18th ed. 
 - Chennai  McGraw Hill  2023 
 - 680p. 
<br/><br/><label>ISBN: </label>97893895388243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848 CAT-I