Hoffman, K. Douglas <br/><br/>
Services marketing:  Concepts, Strategies and Cases/ 
K. Douglas Hoffman and John E. G. Bateson 
 - 6th ed. 
 - New Delhi  Cengage  2024 
 - 352p. 
<br/><br/><label>ISBN: </label>9789360530044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  HOF-S