TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E. G.
TI  - Services marketing: Concepts, Strategies and Cases
SN  - 9789360530044
U1  - 658.809  HOF-S 
PY  - 2024///
CY  - New Delhi
PB  - Cengage
KW  - Services marketing
ER  -