Kumar, Dinesh <br/><br/>
Integrated Marketing Communications in Digital Age 
Divesh Kumar, Varisha Rehman and Zillur Rahman 
 - New Delhi  Wiley  2024 
 - 570p. 
<br/><br/><label>ISBN: </label>9789357466097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing Communication
<br/><br/><label>Dewey Class. No.: </label>659.1  KUM-I