TY  - BOOK
AU  - Kumar, Dinesh
AU  - Rehman, Varisha
TI  - Integrated Marketing Communications in Digital Age
SN  - 9789357466097
U1  - 659.1  KUM-I 
PY  - 2024///
CY  - New Delhi
PB  - Wiley
KW  - Advertising
KW  - Marketing Communication
ER  -