Kapur, Sudarshan Kr. <br/><br/>
Marketing management: theory process and practice 

 - 1st ed 
 - Delhi  S K Publishers  1997 
 - 378p p. 
<br/><br/><label>ISBN: </label>8185701091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  KAP-M