Gupta, Subrato Sen <br/><br/>
Brand positioning: Strategic for competitive advantage 

 - 10th ed. 
 - New Delhi  Tata Mc Graw Hill Education Pvt. ltd.  1997 
 - 299 p. 
<br/><br/><label>ISBN: </label>0074624016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products; Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  GUP-B