TY  - BOOK
AU  - Gupta, Subrato Sen
TI  - Brand positioning: Strategic for competitive advantage
SN  - 0074624016
U1  - 658.827  GUP-B 
PY  - 1997///
CY  - New Delhi
PB  - Tata Mc Graw Hill Education Pvt. ltd.
KW  - Brand name products; Brands; Branding; Marketing
ER  -