Khurana, Rakesh <br/><br/>
Marketing of services: concepts & application 

 - Delhi  IGNOU  1997 
 - 253p p. 
<br/><br/><label>ISBN: </label>8172633378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  MAR